Human designed, AI built, edited by conversation. From £99 a month including VAT, nothing upfront, cancel any month.
A couple of years ago you paid good money for a website, and it arrived with a content management system so you could keep it up to date yourself. There may even have been a training session. The trouble is that a site you only edit twice a year means re-learning the dashboard every time, and somewhere between the logins, the plugins, and the worry that one wrong click breaks the page, the updates stopped happening.
Foundations sites are edited through AI instead of a dashboard. Swapping a photo on a content management system means logging in, finding the page, opening the editor, uploading the image and publishing the draft. With a Foundations site you message us the photo, we paste it into the AI's chat with an instruction, and it does the work.
We get asked whether this is just a prompt typed into an AI, now that anyone can generate a website in an afternoon. It isn't: we're a design agency, the strategy and the user experience thinking are ours, and AI is the tool we build with.
All three plans get the same strategy-first build. What changes is what happens after launch, from a site that's kept healthy through to a monthly SEO and AI discoverability programme.
Once you've picked a plan, Ori introduces itself and starts asking questions: what you do, who buys it, what you want the site to achieve. It's a conversation you can pick up and put down whenever suits, and everything you tell it feeds the strategy.
An example onboarding conversation with Ori: a new client signs up, Ori asks what the business does and what wins it work, and the answers shape the strategy document.
While you talk to Ori, we dig into your market: who your competitors are and what they claim, where you sit against them, who your audience really is, and the tone of voice that fits how you talk. The findings go into the document with the sources attached.
Everything from the conversation and the research lands in a brand strategy document: positioning, audience, message and sitemap, with the reasoning behind each choice. You sign it off before we build anything, and you keep the document whatever you decide. We've published our own, so you can see exactly what you'd be getting.
“I thought I knew a thing or two about synthesis, but you have run rings around me with this - the insights are astonishing.”
Vanessa, after reading her strategy document
Read the Originate brand strategy The build averages two weeks from signed-off strategy to live, audited over and over against the five-pillar framework until it scores 90+. The marking scheme is published, so you can check the score for yourself, and if launch can't wait there's a queue-buster option that moves you to the front of the schedule.
From there the site is managed: hosting, monitoring and backups are handled, and when something needs changing you message us on WhatsApp, or Ori in your account, and it's live within days, checked by a person who knows your business. The subscription rolls month to month with nothing to renegotiate.
Try it tonight: open ChatGPT, type “best [what you do] in your town”, and read the names it gives back. If yours isn't one of them, that's the gap Foundations is built to close. 51% of B2B software buyers now start their research in an AI chatbot more often than Google, up from 29% a year ago (per G2's Answer Economy report, April 2026).
Answer engines reward exactly what a Foundations build is: fast, static, cleanly structured pages. The top tier runs the full programme, with a data-driven content page every month and a quarterly check on whether the engines can find you.
Every tier is a managed static site on your own domain, built strategy-first, and the only thing that changes between them is how hard the site works after launch.
A professional site that works and stays healthy.
Best for a site you can stop apologising for.
Start MaintainA site that gets better every month.
Best for the founder who wants momentum, not maintenance.
Start GrowSEO and AI discoverability that compounds.
Best for the business that needs to get found in 2026.
Start PerformEvery price is including VAT, billed monthly, with nothing to pay upfront, and you can cancel any month.
Not every business has photography worth building a site around. The AI photoshoot fixes that: we generate imagery of your people and your work, styled to the brand, without a studio day or a stock library in sight. The photo on the left is one of ours, made for a real client.
These are real Foundations builds, desktop and mobile, all static and all built to score 90+. Open any of them and time the load yourself. Cheap to run doesn't mean cheap to look at.
Both of these are Google reviews, word for word.
That’s the whole cost for Launch & Maintain, including VAT, with nothing upfront and no surprise invoice in month three. The catch, if you want to call it one, is that it’s a subscription covering the build, the hosting and the monthly upkeep. It stays this cheap because AI handles what used to take another five of us.
Foundations is a service rather than a product: you’re paying us to build, host, manage and keep the site healthy every month. If you cancel, you give notice, finish the month you’ve paid for, and the managed site comes down the following month, with neither a penalty nor an exit fee.
The domain is yours, full stop, and we will under no circumstances control it: when the site is ready to launch we’ll send you instructions for connecting your domain and help out if you need it. You should never let a website agency control your domain. The content is different, because it’s part of the managed service: if you cancel, the site and its content come down, unless you buy the site out at a price based on how long you’ve been with us.
You can buy the site out, once, priced according to how long you’ve subscribed, and we put all of it in writing in the full terms.
A build takes days rather than months: we lock a strategy document with you first, then design and build, and you’re usually live inside a week.
You message your strategist, on WhatsApp, Slack, Discord or through Ori in your account, and the change is live within days, which is the entire mechanic. Your account holds billing, your documents and Ori, and none of it is something to learn.
We start from a Diagnostic, scoring what you’ve got across the 5 Pillars and showing you exactly where it stands, then rebuild on strategy so it scores 90+.
Static is more flexible where it matters: the sites load faster, break less, and get rewarded by the answer engines.
Start with the free Diagnostic and see exactly where your site stands across the 5 Pillars. If what you see makes you want it handled, Foundations is right here, from £99 a month.
