Foundations

The AI-native website. Human strategy, AI build, edited by conversation.

From £99 a month, nothing upfront, cancel any month.

The problem

Your site was handed over with a dashboard, and the updates stopped.

You edit it twice a year, relearn the login each time, and worry one click will break the page. So the new team member never gets added and the old price stays up. That’s the job Foundations takes off you.

41% of sites take longer than 10 seconds on mobile. Every Foundations site loads in under 2.

How Fast Should Your Website Load? We Scored 9,565 Bristol Sites
Step 1 of 6

Choose a plan

All three plans get the same strategy-first build. They differ in what happens after launch.

Compare the plans in full
Step 2 of 6

Onboarding with Ori

Ori asks what you do, who buys it, and what the site needs to achieve. Pick it up and put it down whenever suits. Everything you say feeds the strategy.

An example onboarding conversation with Ori: a new client signs up, Ori asks what the business does and what wins it work, and the answers shape the strategy document.

Step 3 of 6

Research

While you talk to Ori, we research your market: what competitors claim, where you sit against them, who your audience is, and how you talk. The findings go in the document, sources attached.

Step 4 of 6

The strategy document

Positioning, audience, message and sitemap, with the reasoning behind each choice. You sign it off before we build anything and you keep it whatever you decide. We’ve published our own so you can see what you’d get.

“I thought I knew a thing or two about synthesis, but you have run rings around me with this - the insights are astonishing.”

Vanessa, after reading her strategy document The cover of an Originate brand strategy document Read the Originate brand strategy
Step 5 of 6

The build

Two weeks from signed-off strategy to live, on average. Every build is scored against the five pillars until it hits 90+, and the marking scheme is public so you can check. Need it faster? There’s a queue-buster option.

Step 6 of 6

After launch

Hosting, monitoring and backups are handled. When something needs changing, message us on WhatsApp or Ori in your account. Live within days, checked by a person who knows your build.

The shift

Try this tonight.

Open ChatGPT and type “best [what you do] in [your town]”. Read the names it gives back. If yours isn’t there, that’s the gap.

Answer engines reward what a Foundations site already is: fast, static, cleanly structured. Launch & Perform runs the full programme, with a new data-driven page every month and a quarterly check on whether the engines can find you.

Foundations pricing

Three plans, one kind of site.

What changes is how hard it works after launch.

Launch & Maintain
£99 /mo inc VAT

A professional site that works and stays healthy.

  • Built strategy-first, live in about two weeks
  • SSL, uptime monitoring and backups handled
  • Quarterly content changes, by message
  • Monthly performance check

Best for a site you can stop apologising for.

Start Maintain
Most people pick this Launch & Grow
£176 /mo inc VAT

A site that gets better every month.

  • Everything in Launch & Maintain
  • Monthly content changes, by message
  • Photography coordination
  • SEO fundamentals and structured data at build

Best for the founder who has news every month.

Start Grow
Launch & Perform
£346 /mo inc VAT

SEO and AI discoverability that compounds.

  • Everything in Launch & Grow
  • Ongoing keyword research
  • One new content page a month, written from data
  • A quarterly AI discoverability Diagnostic

Best for the business that wants to be the answer when someone asks ChatGPT.

Start Perform

All prices include VAT. Billed monthly. Cancel any month.

An AI-generated photograph of a business owner recording a podcast
Add-ons

AI photoshoot

No photography worth building a site around? We generate imagery of your people and your work, styled to the brand. The photo on the left was made for a real client.

Live proof

Real builds, as your customers see them.

Real Foundations builds, desktop and mobile, all scored 90+. Open one and time the load yourself.

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the-virtual-desk.aaron-7fc.workers.dev
The Virtual Desk website on desktop
The Virtual Desk website on mobile

The Virtual Desk

Concept

View live site
dundas-building-surveying.pages.dev
Dundas Building Surveying website on desktop
Dundas Building Surveying website on mobile

Dundas Building Surveying

Concept

View live site
What clients say

Smooth, insightful, and stress-free.

1 / 2
Aaron and his talented team took the time to truly understand my needs, guiding me through the branding process with clarity and care. They delivered a stunning website and a full suite of web and print designs. The whole experience was smooth, insightful, and stress-free. I now have a visually striking, highly effective website—all at a competitive price. I wholeheartedly recommend Originate.

Brent Hinks

encourage ed

Have used Originate for a very long time for ads management and a whole new website which performs much better than the last. Definitely recommend.

Steve Niblo

Dundas Building Surveying

FAQ

A few things people ask.

Is £99 a month the whole cost?

Yes, for Launch & Maintain, including VAT, nothing upfront. It covers the build, hosting and monthly upkeep. It’s this price because AI does the work that used to take five more of us.

What happens if I cancel?

Give notice, finish the month you’ve paid for, and the site comes down the month after. No exit fee. Your domain is yours from day one; we never hold it. The site and its content are part of the service, so they come down too, unless you buy the site out (priced by how long you’ve subscribed, all in the terms).

How do I make changes?

Message your strategist on WhatsApp, Slack, Discord, or Ori in your account. Live within days. There’s nothing to log into or learn.

I already have a website. Do you start from scratch?

We start from your Diagnostic score, then rebuild on strategy until it scores 90+. If we built your current site, moving to Foundations costs little more than your annual hosting.

Why static?

Static sites load faster, break less, and answer engines prefer them. Every Foundations site is static.

See your score before you spend a penny.

The Diagnostic is free. If what comes back makes you want it handled, you know where the pricing is.