The 5 Pillar Diagnostic

Something’s not right with your website. Let’s find out what.

One score out of 100 across five pillars, and the fixes that matter, ranked. The score is free. The full report costs your email. Nobody phones you.

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Only 11% of the sites we scored pass Google's mobile speed test. 41% of the sites we scored take over 10 seconds to load on a phone. Two in three sites have no real person on the page; nobody to trust, no face to the name. Two in three don't say what makes them different from everyone else doing the same thing. The average site we scored came back at just 42 out of 100.
Find out why
The deal

You've seen “free website health check” before. Here's how ours works.

The report.

Five pillars, the marking scheme published, every fix ranked. Print it and hand it to the agency you already pay, then ask them why a pillar scored 7 out of 20.

The trade.

The full report costs your email. Unsubscribe the day it stops earning its place.

Why.

This is the same machine we build for clients: a free thing worth having, then useful emails, then a service at £99 a month. We’d rather say so.

Since January we've scored 9,565 small-business websites.

See how the score works
See it live

A real report of our own site.

We set the marking scheme and AI runs every report against it, the same way every time. This is what came back for weareoriginate.com. Scroll it.

weareoriginate.com/report/16bfd3c2
Open the full report
What people say about it

"Could easily become a new gold standard utility."

Both of these are LinkedIn recommendations about the Diagnostic itself, word for word.

1 / 2
…one of the most useful pieces of feedback I've received on my business. Five pillars, twenty checks each, with detailed notes on every one. Not generic, not fluffy… It told me what was working, what wasn't, and exactly what to prioritise.

Sophie Pilling

Founder, Kismet Accounts & Kismet Stays

Not just your standard SEO scan, this goes deep to identify the issues. You get a high-level executive summary view but also detailed actionable insights in each category. Could easily become a new gold standard utility. Five stars from me.

David Campbell

Performance Engineering Leader, Loadmagic

FAQ

Before you ask for yours.

What do I get back?

One score out of 100, five pillar scores underneath, and the three fixes that matter most, ranked. It lands in your inbox within minutes.

Is it free?

The score is free. The full report costs your email. Unsubscribe whenever you like.

Who scores my site?

We set the marking scheme (published on the Framework page) and AI runs every report against it, so every business gets the identical test.

Will someone phone me?

No. If you’d rather talk, WhatsApp and email are right there.

My score came back low. What now?

Start at the top of the ranked fixes. Do them yourself, hand them to the agency you’re paying, or look at Foundations.

Drop your address below.

Your score lands in your inbox within minutes. No card, no call, unsubscribe any time.