The 5 Pillar Diagnostic

Something’s not right with your website, so let’s find out exactly what.

The Diagnostic scores your site out of 100 across the five pillars and comes back with the fixes that matter, ranked. The score is free, the full report costs your email, and nobody phones you unless you ask them to.

Get your free Diagnostic See a real report

Only 11% of the sites we scored pass Google's mobile speed test. 41% of the sites we scored take over 10 seconds to load on a phone. Two in three sites have no real person on the page; nobody to trust, no face to the name. Two in three don't say what makes them different from everyone else doing the same thing. The average site we scored came back at just 42 out of 100.

Find out why

The deal

You've seen “free website health check” before, so here's exactly how ours works.

View a sample report

A real report, not a templated PDF.

This isn't an automated PDF with a logo slapped on it. The Diagnostic runs against our published five-pillar framework, the marking scheme is public, and the score is free with nothing owed. Print it, hand it to the agency you already pay, and ask them why a pillar scored 7 out of 20.

The full report costs your email

That's the trade, and we'd rather say it plainly than dress it up. The report lands in your inbox with every fix ranked, and you can unsubscribe the day it stops earning its place.

Why we built it this way

Because this is the exact machine we build for clients: a free thing genuinely worth having, then a steady stream of value, then a productised service at £99 a month. It's called a value ladder, and we'd rather name it than pretend the free thing appeared out of generosity.

See it live

This isn’t a mock-up. It’s a real report of our old website.

A real Diagnostic of our old WordPress site, scored before this rebuild. We don't score sites by hand: we set the marking scheme, and AI runs every report against it, the same way every time. Scroll it and see exactly what comes back.

weareoriginate.com/report/originate

Open the full report

What people say about it

"Could easily become a new gold standard utility."

Both of these are LinkedIn recommendations about the Diagnostic itself, word for word.

1 / 2

Aaron ran his website audit tool on my site and the report he produced was one of the most useful pieces of feedback I've received on my business. Five pillars, twenty checks each, with detailed notes on every one. Not generic, not fluffy, not the kind of vague recommendations you'd get from an agency. It told me what was working, what wasn't, and exactly what to prioritise, with enough detail to act on immediately. If you're a business owner who wants a clear-eyed view of what your website is actually doing, rather than what you hope it's doing, this is exactly what you need. Couldn't recommend it more highly. Five stars.

Sophie Pilling

Founder, Kismet Accounts & Kismet Stays

Really cool site audit from Aaron, very impressed with the results. I raised two epics from it and we're working through the most urgent issues right now. Honestly this is powerful stuff. Not just your standard SEO scan, this goes deep to identify the issues. You get a high-level executive summary view but also detailed actionable insights in each category. Could easily become a new gold standard utility. Five stars from me, and thank you from us at Loadmagic. If you look at our site and it's not perfect yet, that's because we're still implementing the fixes. But it will get much better, and it'll be thanks to Aaron's audit.

David Campbell

Performance Engineering Leader, Loadmagic

FAQ

Before you ask for yours.

What do I get back?

One score out of 100, the five pillar scores underneath, and the three fixes that matter most, ranked. It comes back within a couple of days of you sending your website address.

Is it really free?

The score is free with nothing owed. The full report costs your email, and what comes with it is the useful stuff we would otherwise charge for, which you can unsubscribe from whenever you like.

Who actually scores my site?

We set the marking scheme, five pillars with the full criteria published on the Framework page, and AI runs every report against it, the same way every time, so every business gets the identical test.

Will someone phone me afterwards?

No. The score arrives and nobody calls unless you ask for a call. If you'd rather talk it through, WhatsApp and email are right there.

My score came back low. What now?

The fixes are ranked, so start at the top: do them yourself, hand them to the agency you're paying, or look at Foundations and we'll rebuild your site to score 90+ from £99 a month.

Get the number first. Decide everything else after.

Drop your website address below and the score comes back within a couple of days, free. The Bristol average sits at 42 out of 100, so find out where yours lands.