Integrator Case study
Ara: Using Simplicity to Boost Results
Ara is an amazing charity that supports individuals facing challenges with gambling, substance misuse, and housing instability. Their work changes lives, but their website was working against them. We used our Integrator service to help turn that around.
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Increase to organic search traffic
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Increase in contact us page visits
The challenge: Information overload
When Ara first came to us, they already had a website, but it got poor results. Over the years, it had become cluttered and confusing. People were getting lost in an overload of pages, complex forms, and competing priorities – they were clicking away from the site without getting the help they needed.
The solution:
A clear, impactful brand and website
Ara signed up for our 12-month Integrator service, embedding our marketing services into their team for 2 days a week. As well as providing their day-to-day marketing support, we took on the challenge of boosting results. We did that by focusing on the fundamentals: a brand that connects and a website that converts.
STEP 1.
Strengthening Ara's brand
We evolved Ara’s visual identity, creating a clear, modern, consistent brand that connects with audiences but is still recognisably Ara.
STEP 2.
Website transformation
With clarity as our guiding principle, we rebuilt the Ara website from the ground
up, making it easier for people to get help.
STEP 3.
Day-to-day Marketing
Here are just a few examples of the marketing collateral and internal communications we delivered in our first year with Ara.
Working with Aaron, Tanya and the team has been a revelation. It’s like having an in-house marketing team but better and more affordable. Highly recommend.
Graham England
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