Integrator / Accelerator Case study
Abbeyfield: Proving the Power of Marketing
Part of a national charity, Abbeyfield Bristol & Keynsham’s four retirement
homes offered the perfect mix of independence and support. They signed up for
our Integrator and Accelerator services and used them to brilliant effect –
gaining flexible marketing support and a website their audiences love.
The challenge: A simple lack of resource.
Abbeyfield wanted more from their marketing. More engagement. More click-throughs. More conversions. And that’s where we stepped in.
The solution: Fractional design support
Abbeyfield needed extra design support on a regular basis, so our Integrator Service was the perfect fit. Week to week, we provided all the design skills they needed in a flexible, fractional way. It gave their Marketing Manager the resources to deliver at speed, without the expense of an in-house team or the hassle of multiple freelancers. It worked for the team and, just importantly, it got results.
STEP 1.
Building a brand that's consistent and recognisable
Abbeyfield Bristol & Keynsham’s governing body, The Abbeyfield Society, had recently issued an updated logo and colour palette. Our first step was to take this national identity and evolve it into a local brand that truly reflects the character and warmth of their homes.
Our approach killed two birds with one stone – Abbeyfield needed a new brochure to show off their beautiful homes, so creating that became our first piece of work. It gave us a practical opportunity to test and refine the emerging visual identity in a real-world format, allowing us to define a style that felt warm, trustworthy, and rooted in the everyday experience of life at Abbeyfield. This brochure became more than just a marketing tool — it set the tone for how all future materials should look and feel, grounding national assets in a local, human context.
STEP 2.
High impact collateral and ongoing support
With the brand foundations in place, we’re now there for day-to-day support. We helped provide all Abbeyfield’s marketing collateral, social media content and web development.
STEP 3.
A new high impact conversion focused website
When it came to the website, we started from scratch. We worked fast to create a
results-focused site that really connected to Abbeyfield’s key audiences. Abbeyfield decided to commission this website separately, by adding on our Accelerator Service. Having the two services running concurrently meant they could gain a new website without losing time or focus on that all-important marketing collateral.
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