# Originate

> Originate is a post-CMS website agency based in Weston-super-Mare, UK, serving Bristol, Weston-super-Mare and clients internationally. It builds and runs subscription static websites (Astro) for small businesses: no dashboards, no logins — clients message their strategist and changes go live in days. Every engagement starts with a free 5 Pillar Diagnostic, scored against Originate's Bristol dataset of more than 9,500 diagnosed websites.

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## What Originate does

- **Diagnostic (free):** a 5 Pillar website diagnostic scoring sites 0-100 across Human Connection, Communication, Strategic Positioning, User Experience and Design Quality. Stands alone, no obligation.
- **Foundations (from £47/month +VAT):** subscription websites, built on strategy, hosted and managed. Three tiers: Launch & Maintain (£47), Launch & Grow (£99, recommended), Launch & Perform (£247, adds data-driven SEO and AI discoverability). No upfront fee. Changes requested by message, live in days.
- **Integrator (from £400/month +VAT):** fractional marketing department for sites scoring 85+ on the Diagnostic.

## Key facts

- Founded by Aaron Kennedy. Legal entity: Originate Group Ltd (England & Wales, no. 17134310).
- Based at the Sovereign Centre, Weston-super-Mare, Somerset, UK.
- Bristol diagnostic dataset: 9,565 sites scored on the 5 Pillar framework (average 42/100)
- Positioning: content management systems promised small businesses control and delivered friction; Foundations replaces the premise with managed static sites and strategy first.

## Links

- [Foundations](https://weareoriginate.com/foundations): the subscription website service and tiers
- [The Diagnostic](https://weareoriginate.com/audit): the 5 Pillar Diagnostic
- [Contact](https://weareoriginate.com/contact): start a conversation